Transparency and Fairness

As a social enterprise, trust and transparency are core to our business. Choosing to buy with us is choosing to make a difference in the world.

Where does your money go?

70% of your money goes directly to partners to remove carbon dioxide from the atmosphere. Included with those costs are value added tax (VAT) and any incurred transaction or maintenance fees.

The remaining 30% is used to cover our running costs - hosting, licenses, administration, webpage maintenance and customer support; product improvement - partner acquisition, adding and improving features; and spreading the word to attract more subscribers and make a bigger impact.

Our carbon removal is divided into 2% for direct air capture and storage (DACS) and 98% for tree planting.

DACS is an incredible technology capable of removing large quantities of CO₂ from the atmosphere but, being in its infancy, is exceptionally expensive. We know that prices will come down in the future so we choose to support this process while offering carbon removal to you at reasonable prices.

We publish all of the invoices and certificates we receive from our removal partners so you can be completely aware of what we have achieved so far.

Future Savings

Our primary goal is to capture as much CO₂ as possible, supporting many different carbon removal methods along the way. Prices vary wildly and change over time - DACS is an expensive new technology but removes CO₂ fast whereas trees continually capture a much smaller amount every day for their entire lifetime.

As we grow, we are able to buy both tree planting and direct carbon capture at cheaper prices. We make sure these savings are passed on to you by reviewing the prices of products and services every 6 months increasing removal amounts accordingly.

Avoiding Double Selling

Our company is open and transparent. We maintain a public ledger of all our tree planting and CO₂ removal. These numbers come with proof-of-purchase that is independently verifiable with our respective partners.

Carbon Removal Calculations

How do we know how much carbon is actually being removed?

CO₂ sequestration through tree planting

Trees are planted as seedlings - around 2-3 years old - giving them a higher chance of survival. Every tree sequesters different amounts of carbon depending on geography, species, conditions etc. however we use a modest average of 0.5 kg / month in our calculations.

This guarantees we are not overselling carbon removal (as the removal rate is often a lot higher).

Upon purchasing trees an entry is made in our ledger with the proof of purchase. Each month we allocate 0.5 kg of sequestered CO₂ to each planted tree and this guaranteed removal is what we offer in our subscriptions.

CO₂ removal through DACS

Direct air capture and storage is an immediate, calculated removal of CO₂ from the atmosphere. Our partners run their processing plants constantly capturing CO₂ and we purchase that removal from them.

We keep a regularly updated, publicly available spreadsheet containing all of the calculations above

Your Impact

If you purchase or subscribe to carbon dioxide removal with us, your money not only removes your footprint to fight the climate crisis but also supports communities, beneficial projects and technologies around the world.

Reforestation

Nepal

With 81% of Nepals population residing in rural areas, Nepali depend on the natural environment for food shelter, and income.

Replanting forests here not only helps the local people but also benefits 27 endangered mammal species, including the Bengal Tigers.

Find out more

Reforestation

Direct Air Capture and Storage

Iceland

New technologies enable CO₂ to be captured from the air that surrounds us all. Once removed this gas can be sustainably turned into stone deep underground.

We support these efforts as they lower CO₂ levels in the atmosphere permanently and safely.

Find out more

Direct Air Capture and Storage

Reforestation

California

Wildfires, drought and bark beetles have left 129 million trees missing from California’s forests.

Our support here plants Sugar Pine, California Redwoods, Giant Sequoia (among others) offering long term carbon storage effects and promoting a varied habitat.

Find out more

Reforestation

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